New Season AW 08/09 EK by New Era Headwear Available
EK by New Era: Innovative Headwear
The new range of head wear from the EK brand is now live on equip, with plenty of styles that hit the 08/09 winter trends perfectly. The concept behind EK, which was formed in 2005, was to represent classic styles of men's head wear; exactly what the original founder Ehrhardt Koch (EK) envisaged for New Era when he began it in 1920.
The EK range has been built on the vision of the founder: he dreamed of designing and producing head wear which would carry through the generations based on traditional styles. This dream has now been re-ignited by Ehrhardt Koch's grandson, current CEO of New Era, Christopher H. Koch. As the company (www.neweracap.com) has become almost solely focussed on baseball caps and sports apparel, he has brought it full circle with the introduction of the EK brand which features hats with a more grown-up feel using a variety of luxurious textures and stylish understated patterns; a perfect homage to his grandfather.
EK by New Era 'Eerie Paisley' Men's Trilby £30
Styles within the new range epitomise and showcase the types of head wear which are associated with the 1920/30's, so the short-brimmed trilby, gatsby, and traditional flat-cap styles make an appearance, but there's no doubt it made sense to use the same quality, material and patterns to modern hats as well so there are cadet cap and big-trend trapper styles included in the range, as well as nice little contemporary touches like a buckle on the ribbon band of one of the trilbies for example.
The quality of the hats created and produced by EK are exemplary and every design has been carefully thought-through. And make no mistake, this is UK design; despite the New Era company being Amercian the EK range is now designed right here in the UK (well this is the spiritual home of hats after all, Lock & Co Hatters of London were founded in 1676!). The balance between history and individual style in this EK range has been achieved with models such as the 'Original Paisley' Gatsby, 'Cut n Soho City' Herringbone flat cap and the 'Genesse Pinstripe Two' which correctly match well-known classic men's hat shapes with modern details that will make you stand out for all the right reasons.
EK by New Era 'Original Paisley' Men's Gatsby Hat £30
EK by New Era 'Cut N Soho City' Herringbone Flat Cap £30
