05 February 2008
Boxers or Briefs? The Eternal Dilemma.
The simple answer to this contentious issue is the ‘boxer brief’. For decades men had to suffer with the hideous choice, comfort or support? The choice was limited to the remarkably unattractive Y-Front or brief; which holds everything in place but leaves you restricted and looking like your mother buys your underwear, or boxers; comfortable, loose but not so handy if you need to run for the bus.
Unbelievably a solution to this daily dilemma was only found in the early 1990’s. With all the innovations and inventions of the 20th Century, you would think something as simple as pants would have been resolved a little sooner. The boxer brief exploded onto the scene. All of a sudden you could have comfort, support and a slightly enhanced package. Women have used the Wonder bra to their advantage for years, well now it is our turn to enhance our profile.
Now the basic shape had been sorted, it allowed a little more creativity with the material and designs. Calvin Klein has dominated the male underwear market for years, with their simple, plain designs and boxer brief style they were an instant success. But what if you want a little more excitement from your underwear? One brand which has grown hugely successful in recent years is Pull-In, and men’s accessory specialists F by Friis have followed suit.
French company Pull-In have created individual and daring designs. One New York blog writes ‘Pull-In is like a party in your pants’. They are colourful and fun, creative and fashionable. Over recent years they have amassed a huge celebrity following including Zinedine Zidane, Fernando Alonso, Kelly Slater and NBA star Dwayne Wade. The secret behind Pull-In’s success is the mix of polyester and Lycra which allows vibrant and daring designs to be printed that will not fade over time. The Lycra provides a snug but comfortable fit, and they don’t lose their shape in the wash. F by Friis focus primarily on only using cotton which is breathable, however they combine this with elastane to create boxers which hold their shape and provide an excellent fit.
Wearing Pull-In in particular is almost a lifestyle choice. They sponsor many professional sportsmen, in particular extreme sports. It is the underwear of choice among snowboarders and skaters, and the fashion of wearing low slung jeans is perfect for exhibiting your neon waistband. F by Friis is a Danish company who expanded out of the huge designer house Friis. The fact that they only create accessories for men means that they keep their finger on the pulse of fashion and are always up to date with the latest designs and materials. They create exclusively for the modern man.
When you spend so much on the rest of your wardrobe, why skimp on your skivvies? Throw out your tired, dingy, grey boxers and replace them with briefs that not only have style, but are designed to last; pants to be proud of!