Ray-Ban
The original anti-glare Aviator was designed in 1937 to help American pilots battle the sun. However, it resulted in the launch of the Ray-Ban brand, the biggest and most famous brand of sunglasses in the world.
Ray-Ban Designer Sunglasses
Although there are now many permutations of the classic Aviator design, with varying coloured frames and tints, the iconic shape remains exactly the same. Although the style has never really gone out of fashion, the aviator is enjoying a renaissance, managing to be immensely popular whilst preserving its dedicated alternative following.
Not to be forgotten is the other infamous style created by Ray-ban; the Wayfarer. It was a phenomenon in the 80s, simply embodying cool and worn by the very sharpest creative agents. Helped by the shifting music scene, today the Wayfarer is again the style of choice amongst original thinkers and trend-setters. It just cannot be imitated; Ray-Ban owns the Wayfarer and its hugely credible legacy has kicked it into the fore for the new century.
Classic Ray-Ban Wayfarers
Many celebrities swear by the style of Ray-Ban sunglasses, from the indomitable Johnny Depp and F1 driver Jenson Button right the way to music stars like the Killers it is the premier brand of choice. Ray-Ban has aligned itself with the music industry with many tie-ins including event sponsorships that have cemented the brand image into modern culture. The recent commissioning of ‘Banksy’ to produce reverse graffiti pieces for the brand is further evidence of Ray-Bans dedication to the contemporary.
There are some fine new styles of Ray-Ban sunglasses for 2007 that all maintain the brand ethos; combining unsurpassed heritage with cutting edge and forward-thinking design. The tagline ‘Never Hide’ certainly rings true. This is a well-known leading brand with a creative edge you can be proud to wear. When it comes to ray-Ban, there’s more chance with this brand than any other that you’re wearing the next iconic style for the 21st century.